Alma

ALMA, A NEW WAVE OF LUXURY EXPERIENCES ALONG THE PORTUGUESE COAST

When our client envisioned ALMA, a premium yachting experience for young, affluent individuals and groups, they wanted more than a brand – they wanted a lifestyle. MyIdeas was tasked with bringing this vision to life by creating a unique and memorable identity that embodies sophistication, adventure and exclusivity.

We started by creating a name that would resonate: ALMA, which means ‘soul’ in Portuguese, perfectly captures the essence of the experience – soulful journeys, unforgettable moments and a deep connection to the stunning Portuguese coastline.

Our work includes:
– Naming and branding – A name and visual identity that evokes elegance, freedom and the spirit of the sea.
– Identity manual – Clear guidelines to ensure consistency across all touchpoints.
– Stationery and Yacht decoration – Coherent and luxurious branding applied to materials and the yacht itself, creating a seamless experience.
– Advertising campaigns – Engaging visuals and messaging to attract the right audience and showcase ALMA’s premium offering.
– Website development – A visually stunning, user-friendly and SEO-optimised website that invites visitors to explore and book their dream experience.

The result?
A complete, polished brand that positions ALMA as the go-to luxury yacht experience in Portugal, appealing to adventurous individuals and groups looking to explore the sea in style and comfort.

With MyIdeas, ALMA has set sail not just as a business, but as a luxury lifestyle brand, delivering unique experiences for those who crave the extraordinary.