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Sustainable
Marketing

What We Do

Sustainable Marketing

SUSTAINABILITY YOU CAN PROVE

The rules are changing. New EU rules on environmental claims (Directive 2024/825) set September 2026 as the date from which generic claims such as “eco-friendly”, “green” or “carbon neutral” can no longer be used without evidence. For brands, this is not the end of sustainability communication. It is the beginning of a more honest one.

At MyIdeas, we help our clients and partners move towards more sustainable business practices and communicate them with clarity, accuracy and evidence. We integrate environmental, social and economic considerations into our strategic work, so that every word your brand says about its impact is a word it can stand behind.

OUR SUSTAINABLE MARKETING SOLUTIONS

Strengthen your brand with our comprehensive suite of sustainable marketing services designed to reflect and reinforce your commitment to sustainability.

Green Claims Review

Reviewing your website, campaigns, packaging and social media against the new EU rules on environmental claims. We identify generic or unsupported claims, assess the risk, and rewrite your messages so they remain compelling, credible and compliant.

Purpose

Collaborating with our clients to discover and define their unique purpose that aligns with their sustainability goals. We believe that a clearly articulated purpose is fundamental to sustainable business success.

Brand Identity

Creating a visual identity that reflects your sustainability values, with brand guidelines designed for lower-impact production and a visual language that avoids misleading green cues.

Messaging Strategy

Developing messages that communicate your commitment to sustainability through compelling narratives built on verifiable facts, appealing to eco-conscious audiences without overstating your impact.

Stakeholders Communication

Strategically engaging stakeholders – customers, employees, investors and the community – to transparently communicate your sustainability goals, achievements and ongoing efforts.

Content Creation

Producing engaging, high-quality content that highlights your sustainability initiatives, including blogs, social media posts, infographics, videos and case studies.

Sustainability Communication

Turning your sustainability information into clear, accessible and engaging communication, from summaries and impact stories to content for your website and social media, always based on information you can verify.

Website Development

Designing lighter websites with optimised images and code, efficient loading and green hosting where available, so your digital presence reflects your values in practice.

Cause Marketing Initiatives

Engaging with relevant environmental causes and organisations to enhance your brand’s reputation and deepen customer loyalty through cause-related marketing.

Sustainability Campaigns

Creating targeted campaigns around your sustainable practices and products, built on evidence, to engage and grow your audience across digital platforms.

Educational Campaigns

Creating educational initiatives to educate customers about sustainability challenges and your brand’s efforts to address them, potentially including webinars, workshops and interactive content.

Social Media Engagement

Build and manage a community of sustainability advocates on social media platforms to encourage discussion, share green tips and promote the client’s green initiatives.

FREQUENTLY ASKED QUESTIONS

Directive (EU) 2024/825 set 27 September 2026 as the date for its rules to apply across the EU, as each country brings them into national law. It bans generic environmental claims such as “green”, “eco-friendly” or “carbon neutral” when they cannot be backed by evidence, as well as sustainability labels not based on credible certification schemes.

If your communication to consumers uses vague or unproven environmental claims, it should be reviewed. Websites, packaging, social media and advertising are all in scope. Our Green Claims Review identifies risky claims and rewrites them so they stay compelling and credible.

It is a review of your website, campaigns, packaging and social media against the new EU rules on environmental claims. We flag generic or unsupported claims, assess the risk and propose clear, evidence-based alternatives. It does not replace legal advice.

ARE YOU READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?

We’d love to hear about your projects and discuss how we can help turn your ideas into reality. Whether you need a full-service marketing strategy or targeted campaign support, we’re here to help you succeed.

Get in Touch