Eurest Cookbook “Great Taste Without Waste”

To celebrate 50 years of EUREST, a brand deeply committed to sustainability, we have teamed up to create an inspiring cookbook entitled ‘Great Taste Without Waste’.

Rooted in one of EUREST’s key pillars – sustainability – this project showcases their commitment to minimising food waste while encouraging creative, flavourful cooking.

At MyIdeas, we created a visually appealing layout that seamlessly aligned with EUREST’s vision and brand guidelines. The clean, thoughtful design was created to enhance both the sustainability message and the user experience, making the content accessible, practical and engaging.

The recipes developed by EUREST focus on maximising the use of each ingredient – from using leftovers from other dishes to incorporating overlooked parts of food into new, innovative recipes. Each page will inspire readers to rethink what’s possible in their kitchens, turning potential waste into culinary delight.

More than just a collection of recipes, it’s a celebration of ingenuity, creativity and EUREST’s ongoing journey towards a more sustainable future.