BUILDING A BRAND WHERE PURPOSE MEETS IMPACT
Project description
In a world that is becoming increasingly performance- and speed-driven, Meaningful was born to prioritise what truly matters: people, purpose and meaning. With the vision of redefining how individuals and organisations approach growth, leadership, and wellbeing, Meaningful partnered with MyIdeas to create a brand that embodies clarity and courage.
The ambitious goal was to create an identity that transcends consulting, coaching and training, and communicates transformation. From strategy to visual storytelling, MyIdeas developed a brand that feels both human and visionary, designed for individuals and organisations seeking to live and work with purpose.
Our work included
– Brand strategy and narrative – We created a brand concept rooted in authenticity and impact, positioning Meaningful as a trusted partner for personal and organisational transformation.
– Visual identity design – We developed a refined logo, colour palette and typography that balance emotional depth with professional strength.
– Brand tone and messaging – We defined the brand voice and tagline to express Meaningful’s promise: to help people and organisations align their identity, values, and actions.
The result
Meaningful’s brand now embodies what the company stands for: transformation with a human face. Its visual and verbal identity conveys empathy, wisdom, and integrity, setting a new standard for purpose-driven consultancy. Meaningful Work & Life is more than just a name; it is now a movement, a call to live and lead with intention.
