THE POWER OF COMMUNICATION IN ORGANISATIONAL TRANSFORMATION
At MyIdeas, we believe that powerful communications can transform organisations. That’s why we were excited to work with INAPEM (Instituto Nacional de Pequenas e Médias Empresas), one of Angola’s most important institutions dedicated to helping start-ups and SMEs succeed.
Our brief was clear: to help INAPEM increase its visibility, improve the impact of its communications with target audiences and drive greater engagement and compliance with its initiatives.
Through a comprehensive and strategic approach, we:
– Developed an effective communication strategy, perfectly aligned with INAPEM’s objectives and the needs of its audiences.
– Implemented a range of branded materials, from corporate brochures to event materials, ensuring consistency and professionalism.
– Developed a targeted social media strategy to amplify INAPEM’s voice and connect directly with SMEs and entrepreneurs.
– Provided hands-on training to enable INAPEM’s team to continue implementing the strategy, ensuring long-term success.
From refining the branding to implementing communication recommendations across multiple platforms, MyIdeas equipped INAPEM with the tools to increase awareness and strengthen its role as a trusted partner for Angolan businesses.
The result?
INAPEM is now able to communicate more effectively, inspire start-ups and provide even more effective support to SMEs, driving growth and success across Angola.
