Luis Simões – 70 Years

CELEBRATING 70 YEARS OF INNOVATION, EXCELLENCE AND SUSTAINABILITY

At MyIdeas, we create visual legacies that honour a brand’s past, present and future. When Luis Simões, a leader in transport, logistics and supply chain solutions, challenged us to create a special edition logo for their 70th anniversary, we knew the project had to be more than just a symbol – it had to embody the company’s journey, values and commitment to excellence.

For seven decades, Luis Simões has been driving industries forward, ensuring efficiency, competitiveness and sustainability in every solution they provide. Their mission – to deliver value not only to their customers, but to society as a whole – served as the foundation for our creative approach.

What we did
– Timeless & dynamic design – We created a bold yet sophisticated logo that reflects Luis Simões’ strength, innovation and commitment to progress.
– Integration of Brand Identity – The design blends seamlessly with the existing Luis Simões branding, ensuring consistency while highlighting the milestone achievement.
– Symbolises movement and growth – The flow and structure of the logo represents movement, evolution and the continuous pursuit of excellence that has defined the company for 70 years.
– Versatility for multi-platform use – Designed to be effective across all touch points, from digital media to corporate branding, ensuring a strong visual presence throughout the anniversary celebrations.

The result
The 70 Years logo is more than a commemorative mark – it is a tribute to a company that has shaped the logistics and transport industry with resilience, innovation and sustainability. As Luis Simões embarks on the next chapter of its journey, this visual identity serves as a symbol of trust, evolution and commitment to shaping the future.