Talia

At MyIdeas we were tasked with creating a new visual identity for a premium brand in the catering and events sector. Our aim was to develop a brand that resonates with the client’s values and positioning.

TALIA aims to establish itself as a leader in the premium catering and events industry in Portugal, synonymous with excellence, personalisation, sustainability, innovation and customer commitment. TALIA’s target audience includes companies seeking top quality catering services and event agencies.
The brand aims to be recognised for its outstanding quality and tailor-made services, making it the first choice for premium events.

The essence of TALIA is encapsulated in its core values: Excellence, Personalisation, Sustainability, Innovation and Client Commitment, ensuring client satisfaction through unwavering commitment. We developed both the name and logo for TALIA, ensuring that the brand’s identity reflected its premium positioning and values.

The name “TALIA” is derived from the Greek word Θαλία, which means “banquet” or “feast”. In Greek mythology, Talia was one of the Charites or Graces, the goddesses of feasting, harmony, charm, gratitude, family prosperity and happiness. This rich heritage and symbolism is an integral part of the brand, conveying a sense of elegance and celebration.
The logo design for TALIA embodies sophistication and refinement, capturing the essence of the brand’s promise to deliver exquisite and memorable experiences.

With a carefully crafted brand identity, TALIA is poised to become a benchmark in the premium catering and events sector in Portugal.
At MyIdeas, we are proud to contribute to TALIA’s journey towards excellence, sustainability and innovation.