SEO, GEO & AEO

SEO, GEO & AEO

WHY ARE SEO, GEO & AEO VITAL FOR YOUR BUSINESS?

The way we search has changed. Rather than typing keywords into search engines, people are asking AI tools such as ChatGPT, Claude, Gemini and Perplexity questions and expecting direct, reliable answers. To stay visible in this new landscape, your brand needs to be found, cited and trusted across every search surface.

That’s why we combine three complementary disciplines into one integrated strategy: SEO – Search Engine Optimisation – to appear in traditional search results; AEO – Answer Engine Optimisation – to be chosen as the direct response in AI overviews, featured snippets, and voice searches; and GEO – Generative Engine Optimisation – to be referenced and recommended within AI-generated responses.

This integrated approach is a powerful way for brands focused on sustainability to reach eco-conscious audiences wherever they search. It aligns your visibility with the values that matter to them.

BE FOUND, CITED AND TRUSTED WHERE IT MATTERS

OUR SEO, GEO & AEO SOLUTIONS

Unlock the full potential of your online and AI presence with our tailored solutions, designed to increase your visibility in search engines and inside AI answers, connecting you directly with your target audience.

SEO Audit & AI Visibility Audit

Conducting a comprehensive audit of your current SEO, AEO and GEO performance to identify strengths, weaknesses and opportunities in traditional search rankings, AI Overviews and citations across generative AI platforms.

Keyword & Conversational Query Research

Researching high-impact keywords for traditional search and the natural-language questions your audience is asking AI engines, aligning every query with your business objectives and audience intent.

On-Page SEO & Answer-First Content

Optimising website content, meta tags, images and URLs to improve search engine rankings. Restructuring pages with answer-first formatting and schema markup to enable AI engines to easily extract, trust and cite your content.

Technical SEO & AI Readiness

Improving website architecture, mobile-friendliness, page load speed and crawlability to make your site faster, greener and ready to be read, understood and quoted by search engines and AI models.

Link & Citation Building

Implementing a white hat link building strategy to acquire high-quality backlinks and earn brand mentions and citations, so that AI engines recognise and trust you as an authoritative source.

Local SEO, GEO & AEO

Optimising for local search results, local citations and review management while ensuring brand consistency across every platform that AI systems read from. This ensures that your story is accurate and consistent wherever you appear.

ARE YOU READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?

We’d love to hear about your projects and discuss how we can help turn your ideas into reality. Whether you need a full-service marketing strategy or targeted campaign support, we’re here to help you succeed.

Get in Touch